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Essays 541 - 570

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Multinational Enterprise Position of Ford Motor Company

business with Ford on a regular basis was required to demonstrate its own high quality standards. The Early Years...

An Economic Perspective of the Harley-Davidson Motor Company

This paper analyzes various economic factors concerning the Harley-Davidson company. The author includes a brief history as well....

A Case Study of the Harley-Davidson Motor Company

This paper provides a case study of Harley-Davidson. The author focuses on future issues and potential problems as well as ways t...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Toys 'R Us Marketing Strategies and Analysis

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...

Ford Motor Company and International Considerations

In ten pages this paper examines policies of acquisition, operational strategies, raising capital, and organizational structure in...

Ford Motor Company, Plastics, and the Resin Identification Code

In five pages this paper discusses plastics recycling and the simplification provided by the Resin Identification Code as they per...

Ford Motor Company CEO Alex Trotman and His Management Skills

more changes in the future. As a manager, however, Trotman practices what he preaches. In a time when many organizations were ri...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Acquisition of Volvo by Ford Motor Company

In seven pages this paper considers the 1999 merger between the Ford Motor Company and Sweden's Volvo auto division. Seven source...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

Electronic Commerce and The Ford Motor Company

In thirteen pages this paper discusses how Ford had utilized ecommerce for marketing and advertising purposes. Twenty sources are...

HOW ACME CAN BEAT THE INTERNATIONAL COMPETITION

with them. This could include tips on motor longevity, the best possible use for the motors or advice on what to do when the motor...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Lawsuits Regarding Defective Engineering and Ford Motor Company

series pickup and SUVs are being investigated by the National Highway Traffic Safety Administration for defects in the cruise cont...

Australian Market and Orkin Pest Control Company's Entrance

Australia Australia is a good place to do business, as it has a "familiar legal and corporate framework," along with few b...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Strategy for General Motors

gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its histo...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Ford Motor Co. and Total Quality Management

15 years ago that it was around 1981 that the change was visible at Ford. "The company has switched to a manufacturing philosophy...