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Essays 31 - 60

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

'Natural' Flavorings?

years that a good chunk of flavorings arent developed in company kitchens, but rather, come from vials at the hands of scientists,...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Business Franchise Selection

ownership in recent years (Franchising Basics), and previously unresponsive companies (i.e., McDonalds) have come to understand th...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Case Study of China and Petroleum Company Franchising

numerous advantages of this kind of business arrangement for both the franchisee and franchisor (Wikipedia, 2005). For instance, t...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Fast Food, Dietary Additives, and Other Food Concerns

Our conception of the ideal diet is shaped by a number of factors. As Pollan observes, many of these factors are political and sh...

Food Related Illnesses and California Law

contact surfaces or equipment and code 12275 provides specific examples of acts which are to be prevented in regard to employee ha...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Peace and the Impact of Syria

return of the Golan Heights and the increasing confidence and acceptance of the Clinton administration and its ability to broker a...

Oil Industry of Syria

first need to consider the oil industry and its development. The time before the well known cartel of OPEC, the development of thi...

The Syrian Conflict and International Law

to issue a condemnation against the actions. On October 5th, the "UN Security Council unanimously strongly condemned the Syrian ar...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Health: Fast Food

is well known that the United States is one of the most obese nations in the world. It has become such a problem that it also affe...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

Motivation at McDonalds

Looking specific at the crew member role, these are the individuals the cook the food and serve customers, these are hourly paid s...

Motivations in a Fast Food Restaurant

attrition, these are associated with low motivation levels (Huczynski and Buchanan, 2007). In order to assess why there are...

Environmental Policies of McDonald's

to breakdown naturally. McDonalds agreed with the Environmental Defense Fund for the substitution of paper for polystyrene food co...

Fast Food and Fat Foodies

link between the unhealthy, fat-laden meals served by fast food restaurants and the epidemic of obesity in the U.S. However, commo...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...