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In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are...

is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh...

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

state and are more than six feet tall, so each is mounted on its own custom-sized wheeled pallet and each has to be loaded and unl...

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...