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Essays 241 - 270

Customer Services and the Computer's Impact

In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...

The Use of IT Technology Programming at Cadbury

8 pages and 4 sources used. This paper provides an overview of the use of a program called IMPACT that integrates IT systems that...

American Express Case Study

company would earn 33 cents for each day earlier they could get the car in the customers hands. The third one, responding more q...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Macro Economic Influences on Apollo Group Inc.

with some students dropping out and a lower demand for the services due to economic pressures. Inflation will also have an impac...

Santa Fe Relocation Services/A Branding Strategy

be the various ways in which Santa Fe presents itself to the public and its customer basis. A wide variety of marketing techniques...

iTunes; Porters Five Forces Analysis

only two years after launching the firm was making it different for the competition, as by July 2005 5 million tracks had been dow...

Technology Helps Companies Become Global

call for tech support knows that they will likely be talking with someone in India. Outsourcing tech support to small companies in...

Gap Analysis for Global Communications

Communications has opportunity to differentiate itself and its products from industry competitors. The company has the opportunit...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

BCG; AXA

the above matrix it is possible to see how a product can be categorised by the way it is behave in terms of growth and market shar...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

MCBRIDE AND MARKETING PLAN

determine our target markets. Its important to determine a target market (or even target markets) to help better prepare an organi...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Human Resource Plan for Future Shop

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Using the Concept of Transaction Economics When Considering Outsourcing

the cost of enforcing the contract and the potential risks associated with the contract failing (Mintzberg et al., 2008). Therefo...

Capital and Operating Projections for an IT Project

last start up cost is the start up training costs for the staff, if the staff are to be brought in from external sources there may...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...