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In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...