SEARCH RESULTS

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

consumer behaviour and there probably isnt a single market research supplier or client who doesnt know of its existence. On the ot...

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...