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Essays 61 - 90

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

South Korea Marketing of Budweiser

In fifteen pages this paper considers the South Korea market and economy in a consideration of how best to distribute the American...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

De Beers and Monopolization of the Diamond Industry

An examination of the De Beers CSO domination of the diamond industry and threats to its virtual monopoly status are examined in f...

US Based Wisdom Import Sales Company

of $3.4 billion. Over the past five years, the company has experienced an average annual growth of 13 percent. As Wisdom Import ...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

Contrasts in the General Systems Theory

In five pages this paper contrasts and compares the Viable Systems Model of Stafford Beer and the Natural Systems Theory of Ervin ...

Brewing Beer at Home

alcohol and carbon dioxide. * Water. Tap or bottled water is fine. (Rocky Mountain spring water is not required.) * Corn Sugar. ...

Commercial Restraint and the Constitution

When assets are tied to specific jurisdictions and require cooperation among states the issue becomes even more complicated. In t...

Global Beer Market

Germany boasts the highest per capita consumption of beer (2000). U.S. beer brewing has risen and the survival of specialist bre...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Global Marketing of Goods and Services Nonessentials

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

Corporate Performance of Sagres

performance. If we look at the company as a whole we can start with the turnover and profit level. The first measure s the gross...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

A Diamond Industry Study

considered the jewels of the extremely wealthy - diamonds and mink go together, it seems, much like coffee and milk. In short, whe...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

'Upscale' Cuisine of Yuppies

. . . When the concept of "yuppie" (young urban professionals) first became part of the American lexicon, it was applied to anyt...

Overview of German Beer and Its Laws of Production

In seven pages German beer is discussed in an overview of consumption, production laws, and its compared with its American brew co...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

A Report on Anheuser-Busch

well for nearly a century. There appears to be no need for the company to change many of its organizational structures now that it...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

'I Know Why the Caged Bird Sings' by Maya Angelou

looked down upon. Many religious groups look down upon the upper classes, who have great wealth, but do not give to the poor. Gran...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Advertisement for a Stunt Acting School Course

This paper examines textual and structural elements of such an advertisement in 5 pages. Two sources are cited in the bibliography...

Considering the Question Are 'All Sales Final?'

In a paper consisting of five pages an individual responds to the City's advertisement to surrender all firearms for $100 and lear...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...