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TV, New Media, and Audience Engagement

yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing cam...

Mass Media and Audience

the media is used by some individuals and a recognition of the power of the media the situation is further complicated, and may le...

12 Angry Men/TV's Law and Order

entitled "House of Cards," the detectives and attorneys who are featured in the show similarly face what seems like a case of cert...

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

Employee Engagement

The concept of the service profit chain is that there is a direct link between employee loyalty and satisfaction and way in which ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

Language Development and the Effect of TV Viewing

screen media, but that this learning is dependent on three interrelated factors, which are the: "attributes of the child; characte...

'Mr. Television' Milton Berle

could readily relate. His approach to comedy was like his approach to life: if you cannot laugh, you cannot live. Indeed, Berles...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Three Themes Relating to Audience Studies

that they may have a different response to it, actively choosing to either accept the message, or to reject it and interpret it di...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

More Than Motivation

Some managers equate employee job satisfaction with engagement but the two are very different. Surveys have shown that employees m...

Otherness in the Framing of News Stories

the approached adopted in the investigation and in the article that there is a separation of the events into a cultural context, p...

So How "Evil" is Fox News?

our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we ...

The Feminist Critic as Parlay to Modern Media

of these is how body image is represented in the media as a means of marginalizing and objectifying women. Burke reports t...

Proposal for a Paper on Improving Employee Engagement

engagement. Method of Research The research will begin with an in-depth literature review followed by primary research with th...

United Kingdom Employee Engagement

This is not a new idea, which may be why some critics purport that it does not work. Critics have said "that engagement is merely ...

The Link between Employee Engagement and Financial Performance

the employees perception of the performance of the firm in terms of corporate citizenship impacting directly on the employment rel...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Scripted Television is an Art Form

many are scripted. There is a sameness in terms of quality in what the individual can expect. There is entertainment value in both...

Children, TV, and Ethics

It can seriously affect all aspects of their behavioral health. For example, "Exposure to and the influence of media violence dire...

Kids and the Influence of TV

on the development of children, yet we continue to watch (Miller, 1997). Recent research indicates that it is not just violence,...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Deciphering TV Programming

over and become the person she would like to be (88888888888888 A "situation" comedy takes its humor from the situations in whic...

Ethical Dilemmas within the Legal Framework: “The Jury”

hours each. The first disk is concerned with the description of the crime and the selection of the jury; the second covers the pro...

Friends Not Parents - TV’s New Trend

who appeared on TV screens years ago. This paper considers the parenting styles of todays characters as opposed to those found on ...

Rectifying a Poor Motivational Environment

development of the hierarchy of needs. Here there was an acceptance of the economic needs, but these were seen as unable to be mot...

Television Families and Society

While discipline may fade, and the old image of the family matriarch and patriarch has vanished, a new sense of honesty and commun...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...