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Essays 151 - 180

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Amarna Letters/Egyptian Foreign Relations

c. 1386-1321 BCE (Lorenz). Akhenaten is renowned for the religious revolution he initiated during this reign, which attempted t...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Egyptian Mythology

"power for the spiritual rebirth to take place" (Winston). The first known pyramid was built during the time of the third dynasty ...

A Day in the Life of an Egyptian Boy

could be one of his attendants who had obviously stolen it, or there could be commotion outside the room that indicated someone ha...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Mummification

as a critical component in the embalming process from the Twenty-sixth Dynasty onward. Natural forces, animals, and other...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Changes in the Egyptian Economy

declined" (Rivlin, 1997). Then in 1956 the Suez Canal company was nationalized, along with "other foreign assets--including banks ...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Greek and Egyptian Art

Greek mythology were yet another dominant artistic theme (Ancient Greek Art, 2004). This idealization of man and recognit...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Civilizations of MesoAmerica, Egypt, and Greece

Mexico and other areas of central America, demonstrates a number of similarities with Egyptian culture: the main architectural for...

Politics and the Arts

weighing over 2.5 tons, this structure covers over 13 acres and so carefully surveyed so accurately that it aligns perfectly with...

Charles Dickens' Oliver Twist Analyzed

city -- grew out of this traumatic childhood experience" (Hackenberg; Johnson). Interestingly enough, in relationship to Fagin,...

Ancient Cultural Development and Anthropomorphic Gods

addresses the divine" (Smith PG). Greek mythology is replete with examples of how anthropomorphic gods influenced cultural behavi...

Cultural Comparison of Egypt and Greece

than history. A problem with perception is simply that there is no Greek culture to speak about that had occurred since the classi...

Greek and Egyptian Art

In six pages this paper examines Egyptian and Greek pieces of art that are currently displayed in the Metropolitan Museum of Art i...

Breast Cancer and Treatment Alterations Due to Attitudes, Theories, and Concepts

also states that the intervention did not work ands came to the conclusion there was not treatment (American Cancer Society, 2005)...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Muslim and Christian Relationships and How They Were Improved by Napoleon

country, he had done a lot of good there. He served as Emperor between 1804 and 1814 and then again between 1814 and 1815. He wou...

Development of Religion in Ancient Egypt

Most scholars believe that animal worship is the oldest form of Egyptian religion (Egyptian religion, 2005). "Early predynastic tr...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...