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Essays 301 - 330

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Three Companies Suitable for Target Inc. to Acquire

Club. The acquisition will increase potential economies of scope and scale, and together both firms will be stronger. The merger w...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

Human Resources and Target Corporation

its helpful to point out the importance of a well-run workforce on this level -- and the cost it takes to replace it. The general ...

Corporate Value and Capital Structure's Impact

great many models have been developed that seek to determine what a share price will be and how it is assessed. These may refer di...

Relational Structure, Flat File Structure, and Information System Design

In eleven pages this paper discusses various types of designs for information systems in an assessment of flat file and relational...

'Personality Traits of a Group of Young Adults From Different Family Structures' Journal Article Reviewed

In four pages a review and study evaluation of this journal article are presented. There is also included information on this cit...

Case Study on Capital Budgeting

73,591 80,719 88,418 b. Cash Flow Statements Income statements are important, but they may also conceal the way in which an inv...

Organizational Assessment and Diagnosis

Examination of the effect of organizational structure on the firms ability to function efficiently * Diversity of the workforce ...

Organizational Misbehaviour

profile employees, but this is not the case, some employers are able to motivate employees gaining high levels of loyalty and comm...

Examination of DCDW Corp.

buying direct from the manufacturers. The company operates with two main sectors, the corporate sectors, any consumer sales will b...

Change and Its Effects on Corporate Culture

important, it should not be left to chance, managers need to pay attention to the culture. Once a strong culture is established,...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS

of drive-through. The drive-through, especially, is parent-friendly - the last thing a parent with two or three toddlers wants to ...

Organizational Conflict

conflict resolution in order to determine how principals can best adapt to the challenges and expectations of the twenty-first cen...

Political Tactics In Organizations

of favors * Personal appeal: appeals to feelings of loyalty or friendship * Coalition: seeking the aid of others * Legitimating...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Comparing Organizational Behavior at Southwest Airlines and British Airways

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

ORGANIZATIONAL DEVELOP AND CHANGE MANAGEMENT

or at least, this is the impression we get from the reading. But resistance can be overcome, so thats not the only...

JETBLUE ANALYSIS

to gain more passengers, and repeat passengers. Discuss Jet Blues strategic intent JetBlues strategic intent is to make ...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

Performance Assessments

the goals are to be reached. When a firm sets a strategy there will be plans made for organization and operational levels, with ...

DEFINING THE ORGANIZATIONAL PARADIGM

Systems The rational systems school of thought specifies that organizations are deliberately designed to attain specific g...

Toyota In China

market share until it introduced the Corona model in 1965 and the Corolla in 1968 (Bradley et al. 2005). The company claimed the ...