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Essays 301 - 330

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography....

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

EDS Acquisition Target MphasiS BFL

Companies Measure Rank among Indian Companies Operating Profit 159 Net Profit 96 Assets 207 Net Worth 106 Market Capitalization 1...

Target and Radio Frequency Identification Tags

that has enabled organizations such as Target to save on operating costs by being able to operate more efficiently, the bar code s...

Capital Budgeting at Wal-Mart and Target

there is the need to maximise the use of the resources. These will include capital that is available and also borrowing facilities...

LEADERSHIP AND TARGET

recognizable trade mark and Bullseye, the dog, is also enshrined in Madame Tussauds Wax Museum (Reingold, 2008). I know this is pr...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Valuing a Target Bond

should be the equivalent of at least 105% of the original investment. However, if there is no risk with the bank and there is gr...

Target Cost of Equity

rate is assessed as being the rate at which it is possible to make an investment in a risk free environment. Traditionally the cos...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Target Corp. Organizational Structure

For example, a firm may be divided into a structure, such as marketing, finance, manufacturing and retail. This has the benefit of...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Why is South Africa an Attractive FDI Target?

This eight page paper considers the attractiveness of South Africa as a destination for foreign direct investment. The paper start...

The US as a Potential Expansion Target an Australian Company

usually seek to have their own country as the legal frame of references. The inclusion of a term such as this in a contract will...

Abercrombie & Fitch and Its Target Market

or tween market. However, why go after this market as opposed to an older one? Abercrombie after all had been known for targeting ...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Why is Healthcare a Budget Cutting Target

all areas are hit equally, the total federal government spend on health is budgeted to increase, from a total of $51,223 million i...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Target Symptom Rating: An Overview

medical care - the effect of the health care process on the health and well-being of patients and populations" (Foundation for Hea...

The Attractions and Risks Associated with United Kingdom As a Target for Foreign Direct Investment

The writer considers the position of a US firm considering undertaking FDI into the UK. The first part of the paper looks at why t...