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Essays 61 - 90

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Automobile Repair Racket Targeting of Women

1992 that of every dollar women spent on automotive repairs, fifty cents of that dollar were not necessary expenditures and at tim...

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Target Of Attempted Persuasion

know if I was interested in applying for a new low-interest, no fee card they had just released. I told him no because I dont nee...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

LIONSGATE AND TARGET MARKETS

its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsg...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Traditional vs Target Costing

during the product design phase. "In Japan, the purpose of the management accounting system is to influence the behavior of a man...

STRATEGIC ISSUE COMPARISON: WAL-MART, COSTCO & TARGET

above, are being threatened by the sub-prime fall out (Datamonitor (c), 2008). Costco is in a somewhat different boat, be...

Meeting the Access Target

per week, which is a strategy designed to improve access to care and achieving NHS target goals. The NHS has established HNAs as a...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Internet Marketing To Age Group 13-17

himself and his social significance, social networks provide that measure of acceptance every youth aspires to achieve. These for...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

LEADERSHIP AND TARGET

recognizable trade mark and Bullseye, the dog, is also enshrined in Madame Tussauds Wax Museum (Reingold, 2008). I know this is pr...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

An Analysis of Target

is described as a process that influences subunits to behave in certain ways that will lead to the corporate goals (Barnat, 2010)....

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Why is Healthcare a Budget Cutting Target

all areas are hit equally, the total federal government spend on health is budgeted to increase, from a total of $51,223 million i...

The US as a Potential Expansion Target an Australian Company

usually seek to have their own country as the legal frame of references. The inclusion of a term such as this in a contract will...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...