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Essays 511 - 540

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Strategy at Bunge

when a firm follows a strategy of diversification, but it is not always an advantageous. For a firm to undertake diversification t...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...