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Essays 421 - 450

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

Abitibi Consolidated; Environmental Audit

terms of the intensity of production the level of emission per tine of tonne of paper that is produced this is a 48% reduction be...

Fraud in the Court

Inspector generals investigate and audit departments or agencies to detect and prevent fraud, waste, abuse, and corruption. This p...

An Article on PT's Medicare Audits Summarized

billing stipulations. Also in 2004, spending on services rendered by physical therapists (PTs) increased dramatically. Wallace lis...

Comparative Analysis of 2 Studies on Safety Audits

is made, rather than reflections on a new study outlined in the article. Method The methodology utilized in this study is a co...

Fraudulent Financial Statements and Detection Through Techniques of Data Mining

In seventeen pages the ways in which data mining can detect fraudulent financial statements in auditing and accounting businesses ...

Acme Hospital Project Plan Forecast

As scheduled, the project will begin on June 27, 2006 and end on August 10, 2006, for a duration of five weeks. No more than...

Audit Documentation Standards

& Fischbach, 2002). Another requirement is that the documentation must meet effectiveness tests (Wittington & Fischbach, 2002). Al...

Cingular Wireless and Diversity Audit

number ten overall, but first for Latinos (Ang, 2006). DiversityInc bases its determination of a companys commitment to di...

Financial Reporting, Audits, and Bias

their financial reporting is full, fair and unbiased. Despite long-term attention to the issue of bias, there have been man...

Clinical Trials and Patient Safety

In fifty five pages this paper examines clinical trials and patient safety in a discussion of major issues, audit findings, strate...