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Essays 1141 - 1170

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

How Business will change with the Advent of Social Media

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...

Issues in Social Psychology

women would respond to the financially independent and ambitious ad than they would to the other. In other words, more women would...

Twitter Social Media or More?

some meant to be detrimental to the public perception of these individuals, and others created by campaign managers or staff. Unl...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

MARITAL SATISFACTION: MAINSTREAM MEDIA AND PEER-RELATED PUBLICATIONS

that situation, increases in husbands workloads had a positive impact on increases in marital satisfaction. But the same was not t...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

The Politics and Social Views Concerning Nanotechnology and Nanomaterials

Nanotechnology is a relativity recent science. The writer looks at the way it has been received by discussing the political rheto...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

Labor and the Mechanisms of Social Control

turn would subsidize the churches (Pope 1965). This ultimately resulted in a strong degree of religious control over labor in the ...

Cross-Cultural Studies and the Influence of Media

relations, intensify and accelerate social exchanges and involve "both the micro-structures of personhood and macro-structures of ...

Media Violence and Behaviour

effect of exposure to violent video games has been determined to be 0.2, which is more than the effect of asbestos on cancer, home...

"Dr. Glass-Case" by De Cervantes

Cervantes "rather formulaic" descriptions of Italian cities were "perfectly in tune with the rhetorical canons of the time" (Cerva...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

Newspaper Media and Deviance Images of Deviance in the Media: A Comparison of Low and High Consensus Deviance Newspaper Articles

of the Articles Elaine Careys January 20, 2003 article entitled "Smoking risks obvious to young" accounts for an example of a low...

Book Review of James Fallow's Breaking the News How the Media Undermine American Democracy

the press separating itself from its ability to act as a public forum for political issues. Fallow brings to our attention ...

Media Coverages of Juvenile Sniper John Lee Malvo's Trial

are known, as well as any new information. While, ostensibly, these accounts are straight journalistic accounts, which are presuma...

High Profile Criminal Cases and the Influence of the Media

be true of this case, but the danger of an overzealous media is that it turns the public into heroes. Perhaps not wanting to be em...

Student Provided Case Study on Media and Publicity

the case study, it is important to note that there are both positive and negative aspects of using media. On the positive side, th...

Textbook Chapter and Media Article Compared

protecting brain cells from stroke and trauma damage. A recent study also showed that cannabinoids block the formation of new memo...

Moderate Consumption of Alcohol and Media Statistics

2001, p.46). Four or five drinks within a twenty four hour period increases the short-term risk of a stroke to close to five times...

Small and Medium Size Business Occupational Safety Promotion

In seven pages this paper discusses how coalition programs can assist smaller businesses in promoting safety in the workplace. Si...

Media Law and People v. Larry Flynt Film

around the Supreme Court Case of Jerry Falwell v. Larry Flynt. A few months prior to Hustlers magazine interpretation of the prin...