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Essays 61 - 90

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Sainsbury; The Use of Information and Porters Five Forces Analysis

popular as it offered low prices for products of a good quality (Sainsbury, 2006). This initial success leads to more branches ope...

Hewlett Packard (HP) During the 1980s

the basic software applications. As the technology changed, however, and became less expensive to produce, personal-comput...

Ethical Standards, Guidelines and Technology

situation, even some where it might seem unusual. This paper considers how companies can use technology to manage ethical standard...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Cell Phone and Wireless Handset Industry

In nine pages this paper discusses the ever growing US cellular phone industry with the focus being on wireless handset technology...

British Gas Services Organization and Economic Environment

of a business like this, where some calls may require a rapid response, whilst others are less urgent and can be booked a long way...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Security Partnership

a US-based manufacturer expanding to Russia and its senior management is concerned about the climate in that country. Russia has ...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

Starbucks; Current Position and a Potential Future Strategy

company break even within two half years, after which it should create a healthy profit. 1. Company Background 1.1 Company Histor...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

Choices of Data Storage

In five pages data storage and its many choices are examined in terms of the data transfer, durability of storage capacity, and co...

Human Based Services Delivery

In eight pages the delivery of human care services are examined in terms of decision making, organizational structures, resource a...

Success Factors, Technology, and Knowledge Management at Price Waterhouse Coopers

able to communicate with one another -- and that transparency of information between the communities was important (Anonymous, 199...

Special Interest and Courses Description

include the subject of your research?] This course teaches the student not only how to conduct research but how to read it. ETEC 0...

Civil Engineering Applications of Computer Technology

In fifteen pages computer technology is examined within the context of its impact upon civil engineering in terms of operations an...

Gas and Electric Utility Industries Automatic Systems of Meter Reading

In fifteen pages the increasing trends of employing the technology of automated meter readings in the gas and electric utility ind...

Ryanair and British Airways

had in the past, but with the difficulties seen in the aviation industry this may be a reason why strategy should be re-examined f...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Quick Lube Case Study

to the past relationship between Super Lube and the franchisee. However, the main issue is that power that Houston will have over ...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

The Body Shop; A Company Successful at Creating Partnerships

been seen in mixed lights. There is little doubt that whatever approach is adopted there has been the creation of profit, this was...

Starbucks Strategy Formulation and Assessment

address the issue at the firm and business levels, and to continue to practice corporate social responsibility (CSR). Firm Level ...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

The Verizon and MCI Merger Analyzed

The Verizon-MCI deal is valued at $6.7 billion (Yang, 2005). Two of the giants in telecommunications left the corporate scene with...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...