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Essays 1351 - 1380

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

A Nokia Corporation Overview

extreme growth in the industry may be over and there just may not be the need for a great deal of engineers and designers any long...

Case Study on Staff Turnover Reduction

occurred after the introduction of scientific management work of techniques (Baron, 1987). Just as in the scenario that we have wi...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Failure at TVR

waiting list, but the cars were not in the same league as the highly finished engineered cars, these were cars that were for car e...

Media Conglomerates; Operations of Asserts at Disney and News Corporation

also seen that Murdoch has been so committed to growing the empire that he even obtained US citizenship to aid growth in the US. ...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Overview of Mitsubishi Motors

In five pages this research paper examines Mitsubishi Motor Corporation's history and background with a discussion of fiscal infor...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

The Philosophy of Insourcing and Outsourcing

Whether to produce goods and services in-house or to outsource them is a major decision for a company eyeing its profitability. Th...

Software and Advertising

In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Business Staffing Issues in the Twenty-First Century

This paper examines the growing problem of companies' ability to find qualified, experienced people to fill open job positions. T...

Business Ethics and Chicago's Ameritech

In five pages this report considers the company's business ethics as they influence corporate performance. There are four sources...

Managing Information Systems from a Business Perspective

In a 17 page paper the business significance of management information systems is explored. Specifically considered are the impac...

Overview of Dividend Distributions

In three pages this essay involves a fictitious company's plans to distributed a dividend of $20,000,000 with implications relevan...

Dial Corporation Budgeting Management

In nine pages the budget management system of Dial Corporation is examined as it reflects the company's performance and actions. E...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

The Disney Culture

This 8 page paper discusses the Disney Culture and its relationship to Walt Disney, its founder. The writer discusses Disney's mis...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...