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Essays 61 - 90

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

U.S. Toothpaste Market and Colgate Palmolive

application of technology that first brought Colgate into the toothpaste market when they were the first to mass production toothp...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Does Globalization Increase Use of Technology

countrys use of technology does have an impact on market shares of national organizations (Patel and Pavitt, 1991). Italy, Canada ...

IT and Systems Management

in mind when it comes to designing and implementing a system, as opposed to not doing so. While this might be a simplistic stateme...

Security and Wireless Technologies

issues of concern include: authentication, authorization, encryption, misuse and abuse in addition to hackers (Posluns, 2002). One...

How the Diamond Age Contributes to the Philosophy of Technology

social class ended up in the hands of a poor girl. It was actually stolen by her brother who associated with a bad crowd. It is im...

Introducing Technology and Defining Positive Change

also a paradox in itself as for every $1 spent on IT we can see that there will be an associated increase in market value of the c...

Human Resource Case Study on Micronics Technology

dependent upon Carol having dinner with Buddy, the supervisor. It is also a hostile environment case because Buddy touches her, re...

William Gibson's Cyberfiction Novel Johnny Mnemonic

The new literary genre dubbed 'cyberfiction' is considered in a five page research paper that discusses how technology's complicat...

Post 2001 Stock Market Decline and Problems with Technology Stocks Lucent Technologies and Cisco Systems

In five pages this paper discusses the post 2001 stock market decline in a consideration of the changes that resulted for Lucent T...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...