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Essays 151 - 180

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Factors in Environmental Scanning

the tool and consider what factors should be considered when looking at undertaking environmental scanning the first stage is to d...

Aspects Of Environmental Politics

existence is both daunting and complex. Carsons astute analysis of mans detrimental impact upon Earths environment in "The Obliga...

The Influence of Environmental Factors on Falls

This paper is an annotated bibliography written in support of a nursing paper examining environmental factors which may influence...

Psychology Professionals and Ecological Awareness

causing "irreversible damage on the environment and on critical resources" (Koger and Winter, 2010, p. 4). Question 2 The statem...

The Environmental Writer Alice Walker

style. It is with this strength and power that Walkers women are able to cope with extreme situations and make their lives more w...

Golf Course Development That is Environmentally Responsible

sustainable practices. Environmental Concerns and Golf Courses And why should golf courses be viewed as an environmental me...

New England in the Seventeenth Century and Environmental History

native population because "by the marvelous goodness & providence of God not one of the English was so much as sick."3 This sent...

Environmental Regulation Tools

In ten pages this paper discusses how environmental waste can be regulated by the EU through such tools as emissions trading, eco ...

American Environmental Movement

In twelve pages this research paper examines the U.S. environmental movement in a history that utilizes First Along the River A B...

Environmental Issues and Role of Accountants

and include a rash of notes in the financial reports but moving external auditors into a more proactive role in terms of environme...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Environment and Business

In a paper consisting of eleven pages the environmental impact of corporations are discussed and include an examination of ethical...

The Environmental Performance of Three Different Types of Light Bulb

the choice which is deemed to be the most polluting and forcing the use of the alternatives; compact fluorescent lamps (CFLs) and ...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

Starbucks - Influences and Responses

Starbucks operates in the gourmet coffee market, while the coffee market itself is shrinking, this segment of the coffee market ap...

Overview of Environmental Accounting

In twelve pages the importance of efficient environmental accounting as a result of policies on environmental accountability is di...