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Essays 151 - 180
In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...
This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...
This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...
In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...
The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...
In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....
This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...
In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...
"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...
In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...
In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...
attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...
In seven pages this informative text on the stock market is reviewed....
This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...
In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....
In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...
In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....
In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...
and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...
In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...
In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...
In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....
In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....
In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...
In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...
Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...