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Essays 1501 - 1530

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

Plastigon and Campbell Soup

occurring in all of US manufacturing throughout the 1980s. The changes had been born years before and came to a head in the wake ...

Activity Based Costing Analysis

systems, inventory control and other company policies that are not up to modern standards of activity based accounting methods are...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Harvard Case 9 680 046 Duval Research Center

In five pages this paper examines Duval Plastics' center for research scientists with a recommendation to reduce management focus ...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

Economy of Haiti

In five pages the economy of Haiti is analyzed in terms of currency performance and Gross Domestic Product indicators with improve...

Group Therapy and Children of Divorce

In fourteen pages children who are products of divorced families are discussed in terms of group therapy benefits. Twelve sources...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

A Case Study on Project Management

Way Forward i. Consider Pam Halls existing training ii. Increase communication skills iii. Increase self control iv. Improve inter...

Outline of the SSADM Tool

In five pages this paper discusses the SSADM tool in terms of uses, development, and product advantages. Two sources are listed...

Automobile Industry Analysis

In eleven pages AB Volvo is featured in this automobile industry analysis that is analyzed utilizing Michael Porter's Five Forces ...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ...

Per Person GDP Growth

In eight pages this paper focuses on Australia in a consideration of the ecnomic indicator known as Gross Domestic Product and dis...

Overview of the W.L. Gore Co.

In eight pages this company overview includes its organization's lattice structure and its products. Eight sources are cited in t...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Theory and Microsoft

In ten pages Microsoft's history of product development is considered along with lack of marketplace acceptance of Explorer and Wi...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Ben & Jerry's From a Microeconomics Perspective

every day!" ("Ben & Jerrys"). It also is a good corporate citizen: "Long considered one of the countrys most socially conscious co...