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Essays 61 - 90

The Character And Leadership Style Of Jack Welch

Union and instead of trying to soothe things with the EU Commissioner, Welch was aggressive in his approach.8 The approach did not...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Book Review: "The Nature Of Leadership" By Antonakis Et Al

overview of varying aspects associated with leadership, concepts that include defining/assessing, transforming, developing and gen...

Diversity at Cingular

will have a positive impact on employee perceptions, and as such improve morale as well as diversity management. 1. Introduction...

Gap Inc Position and Potential Strategy

a single store. The company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the f...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Analysis of Tate & Lyle

challenges that they face as well as their financial performance. The paper will start by looking at Tate and Lyle who they are an...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...

A Position Paper on Al Gore

as well as the position of the democratic party. The macroeconomic problems the economy might experience in the next 5 years see...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Capital Punishment and the Positions of Presidential Candidates Al Gore, George W. Bush, and Pat Buchanan

In five pages this paper examines the differences in the support of capital punishment espoused by this trio of 2000 presidential ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Awakenings in 'The Horse Dealer's Daughter' by D.H. Lawrence

The theme of awakenings in Lawrence's story is considered in terms of Jack's emotions and Mabel's sexuality in a discussion consis...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

General Electric's Transformation

General Electric. He had been there for two decades and he turned the company around. It was faltering when he took over and flour...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trout Fishing in the Mid Atlantic and Acid Rain Effects

is associated initially with changes in species composition and lower species diversity and, as the acidification becomes more ext...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

War of 1812 and its Causes

In eighteen pages this paper examines the possible causes for the War of 1812 including war hawk pressure, 1807's Embargo Act, the...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

A Review of Obsessive Compulsive Disorder As Reflected in the Movie Good As It Gets

habits are partially responsible for keeping him at arms length from the rest of the world. Considered for decades to be a diseas...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Fly Fishing and Ecology Perspectives

the book that displays the attitudes of the old men, Emerson and Albert, towards the thousand acres of Ozark land that is in the...

The Galleys at Lepanto

quite a bit, much of what he says could likely be found in other sources concerning the battle. What makes the work intriguing is ...