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Essays 511 - 540

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Management of Hypertension Among African Americans

to five-times the risk for CHD, which contrasts sharply with the double risk encountered in African American men. There is also a ...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

Resolving Conflicts-A Process

This paper discusses conflict, especially in health care organizations. The paper uses an example of a conflict between two nurses...

Limiting Web Site Porn

Internet pornography accounts for $2.5 billion of the $57 billion pornography market. The Web has made porn easily accessible by i...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

Defense of a Telemarketer

Paul has another option, that of claiming the right of self-defense or self-preservation. This is the right of any individual unde...

Worksheet on Communications Media Analyses

font and type size used in the message e. The physical layout of the message elements on the page 4. What types of noise is this c...

Analysis of Robert Frost's 'The Telephone'

against an actual flower. However, if one will recall, during this time in history in which Frost wrote, the phone had just been i...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mental Health Services and Limited Use by Asian Americans

that the theory which best describes the underlying expected relationships among variables is related to the stratification hypot...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

Student Case Study on Call Center Change Introduction

This system has developed over the years but it is time to change so there is a single system. This situation will...

Parking Cars and Mobile Phone Payment Systems

The services that are offered in this sector can be divided into two main sectors, the prepay services, where credit is purchased ...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Selection of Management Information Systems

However, it may be more beneficial to use a stand-alone application which is designed specifically for e-mail. These stand-alone ...