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authoritarian, meaning that decisions are made at the top with no input. This type of leadership often creates resentment in the ...

the existing status quo where measuring of performance had led to a position where the company was very weak. The first ma...

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

this case, the spouse can also learn about why men cheat (either by talking with other people who have gone through similar situat...

leadership role, that determines how effective leadership is in relation to organizational performance. Are men any better at org...

most adversely affected by the industry. The fast food industry, however, prides itself on perpetuating an internal culture all of...

become a throw away society. Even cars do not last as long as they used to and while in the old days, automobiles might have been ...

fast food industry, in his text, Fast Food Nation: The Dark Side of the All-American Meal. According to Thomas L. Friedman, globa...

is to carry out the operational function of transforming the raw ingredients into the finished product and delivering the experien...

rationalization. In a similar manner, for Ritzer, the fast food restaurant is the paradigm of McDonaldization. In both cases, ther...

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

leaders create charts, statistics and graphs that have at their core the notion that an organization is like a complex machine tha...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

the restaurant industry (US Business Reporter, 2000). There are more than 300,000 fast food restaurants in the United States (Minn...

will be trained in different jobs, from cooking the hamburgers on the grill, toasting the buns and putting the dressings on the bu...

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

that sell goods on the road side as well as the local restaurant. However, by looking at the way McDonalds has entering into India...

research in the field of school leadership. This vast field of study addresses the same issues that are addressed in the business-...

Jordanian royal court undertook consultations with the US Health and Human Services National Cancer Institute (Moe et al., 2007). ...

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

considers the times, the Dark Ages, brutality was a common thing. The Hebrew leaders, Abraham, Joseph and Moses are well known to...

meet a number of significant needs, though economic need was not a primary issue. This job may not have been the most difficult o...

culture, processes and changing systems. Averys (2004) attempt to define leadership in its broadest terms can readily be interpre...

Harvard business School makes the differentiation between services and manufacturing according to four features; those marketing a...

but only in "parts." The authors relate the story of a favorite illustration of inventor Buckminster Fuller who would hold up his...

Their individual research involved the personality variables that could be identified as having a positive correlation with leader...