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Essays 31 - 60

Aesthetics and Marxism

understood. He goes on to call it a queer thing that abounds in metaphysical subtleties as well as theological niceties (1887). A...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Asia, the United States, and Blue Jeans

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumer Behavior

confusions would occur for brands using a similar message strategy" (i.e., would consumers get mixed up as to who the advertiser r...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Athletic Footwear Promotional Strategies

In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Aspects of Modern and Postmodern Art

from representational meaning and locating the meaning of the art within the work itself (Fleming 364). On the other hand, abstrac...

Art History Questions

content, concept and style of art used during another chosen time in history. Michelangelo Buonarroti (1475-1564) was one of the...

Urban Art as a Reflection of Urban Culture

This 5 page paper examines the concept of urban art. The writer argues that the term is ambiguous, but is usually understood to me...

Art of China Featured at LACMA

their writing was essential pictorial, but did allow for the expression of abstract ideas. Warfare with neighboring areas was a w...

Virtual Art Museum Tour: African Art at the Metropolitan Museum of Art

the author also, properly, offers the website of the Metropolitan Museum of Art so that the visitor to this site can go directly t...

Art of Slavery

Their purpose was to have Parliament abolish slave trade, rather than declare slavery to be illegal. As an incremental play, this ...

The Influence of Cultural Developments on Visual Art, from the Mid-19th to the Mid-20th Century

early twentieth centuries established themselves. What this means in terms of how those great philosophers looked at the broader ...