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Essays 151 - 180

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Frontier Telephone of Rochester and CWA Local 1170

In twenty pages this paper presents an overview of labor and management relations as they involve Communications Workers of Americ...

Essays on Heritage and Culture

In a paper consisting of twelve pages 3 short essays on African heritage and culture are presented with such keywords incorporated...

19th Century Marvel of Technology, the Telephone

In five pages this paper presents a historical overview of the telephone and examines the Bell Company's early history. Five sour...

Overview of Telephone Technology

In four pages this paper discusses telephone technology in terms of human voice physics, digital and analog processing differences...

Digital Radio Developments

their shapes and forms, which is why there is more background noise and interference with their transmissions. Two other ...

Antitrust Regulation and its Direction

In eight pages the direction of the United States' antitrust regulation is analyzed in a discussion of the long distance telephone...

Telecommunications in the Future

In twenty pages this paper discusses major telephone company mergers and the future impacts of telecommunications and information ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Fax Technology and its History

In five pages this historical overview of fax technology and its development dates back to 1843 and continues through its evolutio...

The Cronan v Net Case

This case is evaluated in respect to employee relations and what outcome might have been seen had things been different. This case...

Technical Characteristics of Signaling System 7

In eighteen pages SS7 is examined in terms of modern telephone network applications and its technical requirements. Twelve source...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

New England Telephone Company and Paul Cronin

In five pages this Harvard case study regarding a publicized case of the mid Eighties involving an AIDS afflicted employee who was...

Vodafone Finance and Operations

In ten pages this paper examines the largest worldwide telephone communications provider in an overview of operations, German and ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Nokia and Ethics

In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Banning Workplace Recording Devices

the other side of the coin are people against the idea who contend that such eavesdropping is an invasion of privacy because the c...

1967 Case of Katz v. United States

to recognize as reasonable(Katz v US 387 U.S. 347). THE ARGUMENT One of the very reasons that this country clamored for its in...