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In seven pages a comparative analysis of public speakingn texts The Complete Idiot's Guide to Public Speaking by Laurie E. Rozakis...

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

In 5 pages this paper examines national security censorship of information by the FBI in order to protect the public, the public's...

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

stack the policy deck in their favor. Ghere, Richard K. "Watching the borders of administrative evil: human volition and policy i...

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

to meet the "major goals of society" (Stillman, 2000, p. 1). For instance, he says, if a state agency proposes to build a new high...

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...