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Essays 61 - 90

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Free Rider And Rational Choice Theory

free rider problem: "external or collective consequences of individual actions...[and] structures of communication and networks wh...

Archetypes

help, that friend, for they are capable of doing things alone. This clearly links together with being a loner. None of these indiv...

SWOT Analysis - Amazon and Royal Caribbean

for weaknesses, however, the company has recently seen its debt grow by disturbing percentages, and its overall credit rating has ...

Dumping Waste Water Policy of Cruise Ships

This essay pertains to questions that pertain to the dumping waste water policy of Caribbean cruise ships. Three pages in length, ...

Agricultural Methods in Seven Areas of the World

When examining various regions around the world—Central Asia, East Asia, South Asia, the Caribbean, Sub-Saharan Africa, North Afri...

Katherine Dunham, Aspects of Her Legacy

This research paper discusses aspects of the career of Katherine Dunham, the first choreographer to research and incorporate Carib...

Caribbean Tourism and Community Development

desirable tourist destinations than others. The relative attraction of an area, however, is dependent on the tourists specific in...

Native Americans in Spain as Beings or an Obstacle?

In a paper that consists of five pages the ways the Spanish perceived Native Americans in Latin America and the Caribbean are exam...

The 9-11 Terrorism Attack and its Impact on Caribbean Tourism

and simple seemed to put more devastating pressure on the Caribbean. This is because the Caribbean is a destination of many Americ...

Healthcare and Caribbean vs. South American Perspectives

In a paper that consists of five pages women's mental health care and the differing perspectives between the Caribbean and South A...

A Sociological Study of the Caribbean

"class, race, gender, politics (and) region"--but always in order to reflect on the qualities that make the Caribbean a particular...

Increased Tourism and Cost Benefit Analysis

the dollar value of the gains against the dollar value of the losses. If the value of the gains exceeds the value of the losses, ...

Society and Sociolinguistics

of distinguishing cultures within the larger diaspora through linguistic boundaries. What is Language? Language in...

Jamaica Kincaid's "Girl"

what to plant and where, and so forth, comprehensively covering the major areas of a womans life. Thrown into this long rambling...