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Essays 31 - 60

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Determining a Potential Growth Strategy for a UK Paint Manufacturer

2011 (Bounds, 2011). Crown Paints owned by Hempel, a Danish firm that supplies a wide range of paints and related items to a numbe...

Ryanair Macro Environmental Analysis

which the airline is able to compete without effective barriers. However, a major issue faced by Ryanair has been the impact of Eu...

On Your Mark's First Annual Stockholder Report For Its' Stakeholders

In the coming years the firm will be pursuing an aggressive growth strategy to acquisitions and/or new products are likely to be s...

Has IBM Slipped into Mediocrity?

with the strategic alliance which was undertaken with Microsoft who provided the operating systems, DOS and then Windows at a late...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Advantage to Other Forms of Transport?

types of transport for many reasons. The development of air freight and increased use of passenger aircraft to carry cargo provi...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

The Performance of Unilever

than growth in sales. So, between the period of 2003 and 2007 there is a difficult period, as in 2004 there was a further reorgani...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

The Competitive Approach of Intel

both the architecture and the elements are changed there is a radical innovation (Henderson and Clark, 1990). When looking at the...

Competitive Strategy Health Care

Building a competitive advantage is crucial for all businesses to succeed. This paper uses Urbany's Competitive Strategy in 3 Minu...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

Employee Management And Competitive Advantage

said, it is very difficult to actually measure or quantify the value of employees and make that link on a quarterly or any duratio...

Unilever in Brazil

and Camperio already had an 81% share of the market. Each of these brands has its own individual market position within the laundr...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...