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Essays 121 - 150

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Wilkerson Smokers' Microeconomic Effects

a large retailer. Introduction Wilkerson Smokers is a two-location manufacturer of barbecue smokers. Similar to grills in ...

Business Studies' Project Reflective Learning Document

In twenty four pages this business studies' project's reflective learning document includes learning theories such as those by Lew...

United Kingdom's Marks and Spencer Group PLC

or criticisms regarding quality when 90 percent of its products were made in the U.K. but by the time only 65 percent were made in...

Competitiveness of Taiwan and IT

In fifty pages this literature review examines how information technology has contributed to the competitive position of Taiwan. ...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

A Discussion of America West Airlines

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

Origins of Ford Motor Co. and its Current Strategic Development

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

Competitive Advantage and its Causes

In six pages this paper discusses Kay, Prahalad, Hamel, Stalk, and Porter in this examination of competitive advantage, resources,...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Competitive Advantage Case Study of SWA

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Case Study of a Global Science Applications Company

macro environment. If the economy slows down there may be less disposable income to spend on new systems, cost cutting will be t...

An Examination of Avis

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

Position of Lucent Technologies

This has resulted in a negative return on assets figure of -42.09%. This is an anomalous year as the figures for 2000 were more fa...

Analytical Case Study of Tasty Bake

If we look at the situation of Tasty Bake we see that the moves in the market may seen as in line with the usual moves that occur ...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Beijing Jeep Case Study

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Unilever

firm. The strategy that is seen is reflective of the realization that the firm had become too diversified and that as well as econ...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Competitive Strategies, Old and New

strategies. The companies and industries which are moving from old to new models are certainly relevant. It is true that while o...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

Competitive Strategies and Human Resources

of leadership has shifted significantly from what is used to be, thus also altering the concept of organizational culture. The sh...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...