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Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

young American male drinkers, some wholly able to control both their consumption and antisocial behavior, others who -- for myriad...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

leads to a number of societal dysfunctions such as unequal access to education, jobs and other societal positions. A number of so...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

he is crippled. And while the situation becomes a centerpiece of his life in some respects, in another way he can forget about the...

and many of the traditional roles played by men and women in society and is famous for one of his quotes "Men at most differ as He...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

of also consuming appropriate amounts of carbohydrates is going against the bodys fundamental composition. One can clearly see th...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...