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Essays 811 - 840

Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Outsourcing Airline Maintenance

left the airline industry financially devastated, with airlines losing $8 billion last year alone, according to the Air Transport ...

RyanAir Strategy Measurements Paper

successful and appear to have a much higher level of profit that other low cost airlines. However this airline, although well know...

Pecos Printers Pricing

175 175 175 Selling & Admin expenses Fixed (total) Variable (per unit) 30 30 30 Total variable costs...

Harvard Business School Case Study on 2 Airlines

a meeting that had been planned for three months in Britain. After he missed the meeting, he realized he would not be due in Londo...

UK Low Cost Airlines

events of 9/11. This outlines the strategy to share codes for flights so that passengers may be sold addition tickets without for ...

U.S. Economy and the Impact of Oil Price Increases

between the exporting and importing of goods can create instability (Cooper and Madigan, 2004). Skyrocketing oil prices causes a ...

Pricing Strategy of Supply and Demand and the Channel Tunnel

as the Ferry, where there is a lower price level for the average due to the higher number of day trip passengers....

Stock Price Movement Prediction and Multiple Regression Analysis

that is more suited to complex environments where there are numbers of influencing factors (Tabachnick and Fidell, 1996). ...

Madagascar Resort Pricing, Placement, and Promotion

companies will find them appealing and want to sell them in the brouchers. For this we need to look to similar establishment and h...

Support and Product Services of SWA

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

Airline Industry Examples of Organizational Culture

presence affects the organizational culture of those companies with which they compete. In theory, organizational structure could...

Future of SWA

sale in which passengers can fly "for $39 to $149 one-way with 14-day advance purchase" (Southwest.com, 2005). Southwest is...

Low Cost European Airline Industry Literature Review and Categories of Information

a guide for the way Ryanair can compete in the future, but it is also an area of theory that can be used to identify the way the c...

Johnson and Johnson Leadership and Succession

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

Case Analysis Hester Plan

that are not all inclusive. In the end, employees may have to embrace high co-payments or deductibles for example. The insurance m...

Airline Security and a Proposed Post 911 Strategy

security planning in the industry. The Effects of 9/11 The timing of the September 11, 2001 terrorist attacks in regard to...

Hospitality and Travel Industries and the Effect of Gas Prices

have transportation costs, it means a 23% (Kirchhoff & Healey, 2005, p.1B) increase in the food, beverage and consumer products in...

Overview of Delta Airlines

.9 .6 .6 .5 .6 Fixed Asset Turnover 1.6 1.4 1.3 .9 .8 .8 .9 Days Sales Outstanding 24.3 19.1 11 10.2 9.1 13.1 16.5 Receivables ...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Fraudulent Accounting Procedures at WorldCom and Enron

as CEO and Chairman on February 4, 2002; Jeffrey K. Skilling, former CEO and Director; Andrew S. Fastow, former chief financial of...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Causes and Effects of Increased Gas Prices

Now we are placing a portion of that blame on the damages that have been sustained in the recent hurricane by our domestic oil ref...

Europe's EasyJet Airline

In eight pages the low cost European EasyJet airline is discussed. Four sources are cited in the bibliography....

Management Structure of JetBlue

of satisfaction with ones work" (Wademan, 2005; p. 24). These lessons later helped him to create the foundations of the corporate...