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Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Online Education and Marketing

Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Ca...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Four P's and Price Elasticity Effects

here. Consumers typically are most interested in product, specifically quality. When there is little differentiation in product,...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Japanese Employment Relations and Globalization's Effects

a direct influence of globalization in Japan, for leading world economies are so interlaced and interdependent as globalization pr...

Single European Market and its Political and Economic Implications

most well known and has had the greatest impact on the community. The Maastricht treaty laid down many of the integration requirem...

Overview of the Mozart Effect

other scholars point out that the researchers offer no explanation as to why the results should be interpreted as having two disti...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

1990's ADA

any new structures being built and alterations to current structures to comply with the Act (The ADA: A Brief Overview, 2002). The...

Overview of Enterprise Resource Planning

SR1), along with e-commerce. The ERP system is what allows the computer users in a given company to have access to the informatio...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

U.S. Cotton Subsidies and Economic Impact

and so need far less human labor input to bring their cotton to market. The high costs of farming in the U.S., however, likely wo...

The Industry Effects of the Divestiture of AT&T

which in turn equates to greater consumer choice and much more competitive pricing. None of this and other changes that have occu...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...