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Essays 271 - 300

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Dead End Jobs

an organization designed to move "hardworking inner-city employees into richer jobs markets by providing the job information and p...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Post 1987 Trend of the Stock Market

In three pages this paper discusses the post 1987 'fast money' track trend of the stock market. Two sources are cited in the bibl...

Are Abnormally Low Returns Unusual in Oil Industry's Joint Ventures' Terminations?

This question is investigated in a research proposal that consists of seventeen pages in order to determine if these abnormal retu...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Howard Fast's April Morning

alive to confirm conversations nor recording equipment to verify accuracy. However, an author writing historic fiction must do a g...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Howard Fast's 'Being Red'

AIn 5 pages this paper examines the communist movement as seen through the eyes of the author who was a member of the movement. T...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

ANALYSIS OF GUANXI

in China - for one thing, the county doesnt have the same infrastructure as countries like the United State or the United Kingdom....

McDonalds as a Negotiator

world, and as such it has been a specific targets; it was specifically targeted with the documentary called "supersize me", which ...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

to incorporating recycled materials into packaging, to sustainable food practices4. The most recent sustainability report focuses ...

MCDONALD’S AND THE 60-SECOND RULE - A SERVICE FAILURE?

the restaurants rather than making money for them (Bryson, 2008). In some cases, during 2008, McDonalds franchisees in New York St...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

Franchise Accounting: A Career Analysis

vitally important to enter into a career confidently the first time, ensuring that it is something one can truly profit from, both...

Country Joe McDonald: “I Feel Like I’m Fixin’ to Die Rag”

in Vietnam, but rather than get out of it, its going to call on young Americans to save the day. We see this today, where instead ...

MCDONALD'S AND SWOT ANALYSIS

is strong and where it could use some improvement. The SWOT analysis provides an internal glimpse (strengths, weaknesses) while ex...