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Essays 901 - 930

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

AOL Time Warner, Disney and the Entertainment Industry

real barriers to entry. The use of licences in some segments and the power of the existing companies to limit entrance may be seen...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

Full Spectrum Long Term Care Business Plan

Hamilton View proposes to provide a full range of options for seniors, beginning with independent living, moving into assisted liv...

RESEARCH EFFECTIVENESS -- MARKETING

Examines market research and how it can be more effective. There are 2 sources listed in the bibliography of this 5-page paper....

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

The Success of KFC in China

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Market Research Proposal

a room are important and how the current quality of bedding and towels are perceived. 2.1 Type of Study The research needs to g...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

Market Research and its Limitations

properly, is limited by their typical restriction to a two-dimensional plane (1997). In some way, it is not the research that is a...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

'Bug Shop' Market Research

other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Marketing Research and MIS

In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...