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Essays 61 - 90

American Middle Class and the Republican Political Party

Republican Party wants to establish itself as the quintessential conservative, or at least "mainstream," political party of the g...

Anne Moody's 'Coming of Age in Mississippi'

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

The Power Elite and White Collar The American Middle Classes by C. Wright Mills

most part, completely unremarkable, having "slipped quietly into modern society... As a group, they do not threaten anyone; as ind...

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

Campaign Rhetoric in the 1992 Presidential Race

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Fictional Gubernatorial Campaign

This essay discusses various campaign issues for a fictional character who is running for the governorship of Texas. The paper bui...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Nikkei Index and the Floundering Economy of Japan

In four pages this paper emphasizes the Nikkei Index in a consideration of what factors caused Japan's economic downturn in the mi...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Middle East Success of Bahrain

In a paper consisting of five pages Bahrain's economic success is compared to the Middle East and world in terms of diversificatio...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Good Government Do Not Political Campaigns Make

on wooing only the most likely voters, and that group generally includes educated, white, fairly well off, middle aged people with...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

The Bombing Campaign in World War II

success in World War II. While both had their strengths, both also had their weaknesses. It was the combined effort that finally...

Business Model of Monsanto and Its Sustainability Commitment

according to Levitt, could be further reduced to the need to cultivate and maintain customers. That goal, however, could not be f...

DMAIC or MBO?

statistical control. Deming (2000) extended this to SoPK, saying it is necessary to have an understanding of both common cause va...

Richard Hoggart's Scholarship Boy

from even his or her family for trying to improve himself. Hoggart also addresses the working class who have taught themselves s...

1960s and 1980s Social Life in America

the Vietnam War is that which involves technology. Never before had people possessed televisions that brought a war into living ro...

Books and Films Reflecting British Realism

an exaggerated representation of the fiction from which they are culled. The realist movement of the 1960s was centered on "the ...

Political Campaigns and the Media

mudslinging is certainly a good strategy, but not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to...

A Book Review of Milton Meltzer's 'Brother Can You Spare a Dime'

In 5 pages, this paper focuses on a popular middle school textbook's exploration of the Great Depression's economic crisis and the...

The Black Experience Before and After the American Civil War

6 pages and 5 sources. This paper outlines the experiences of Black Americans before and after 1865, relating to the changes that...

Continuity in the Culture of African Americans

5 pages and 5 sources. This paper relates the concept of cultural continuity as it can be applied to a view of the African Americ...