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YOU WERE LOOKING FOR :The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

Essays 181 - 191

Sinclair Lewis's Character George F. Babbitt

in a job where capitalism and the desire for material goods is perceived as a priority in life. In this era, the success of an ind...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

America and Attitudes About the Middle East

that Afghanistan and Pakistan are also middle eastern ("Middle East," 1993). What this means is that, from a religious, political ...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

3 Authors on Ethnicity and Race

In nine pages this paper examines ethnicity and race as viewed by Elaine Bell Kaplan in 'Not our kind of girl : unraveling the myt...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Class in Honky and Nachman from Los Angeles

area is presented as one that was rich compared to the norms of most of the US, even if it was only middle class in New York, gi...