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The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Running For A Seat In the U.S. House Of Representatives

will be addressing political concerns as opposed to focusing upon the war being waged between Democrats and Republicans. Th...

Brantlinger's "Dividing Classes: How The Middle Class Negotiates And Justifies School Advantage" - Reflective

This, notes Brantlinger (2003), is precisely the situation that has manifested where academic injustice is concerned, inasmuch as ...

Lisa McGirr's Suburban Warriors

force to reckon with. During this period in history, of course, America was enjoying an economic boom that the rest of the w...

A Review of Communist Manifesto

had heretofore been recognized. Marxist theory further claims "of all the classes that confront the bourgeoisie today, the prolet...

The Disappearing Middle Class

getting into debt, and he could look forward to a secure and comfortable retirement" (p. D8). That is no longer true, only the wea...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

Foodborne Illness Health Campaigns, Application

This paper pertains to health campaigns that address foodborne illness, and focuses on the USDA's "Be Food Safe" campaign. The wri...

Society and Sociolinguistics

of distinguishing cultures within the larger diaspora through linguistic boundaries. What is Language? Language in...

1960s and 1990s on the Mass Media and Sex

In ten pages this paper discusses changing attitudes between the 1960s and 1990s regarding the portrayal of sex by the mass media ...

National Economy and Impact of Interest Rates

In seven pages this paper examines GDP, interest rates, and the interrelationship that exists between national economic growth and...

1960s to 1900s' US Middle Class

In nine pages this paper discusses the American middle class with three questions relevant to this time period answered. Seven so...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Gayle Gullett's "Women Progressives And Immigrant Women"

every forward progression middle class women had made. So it was to be that the California Daughters of the American Revolution s...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

A Perfect Candidate/Film Review

directed by David Van Taylor and R.J. Cutler) is a documentary that follows the 1994 senate race between incumbent Senator Charles...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...