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Essays 31 - 60

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

US Society and Television's Impact

television," 2006). He had already been given a patent for "the transmission of photographs by wire as well as fiber optics and ra...

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

Advertising, Art, and Print Media

that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

"The Effects Of Television" By William Henry III

activity and increase in food consumption due in great part to highly effective advertising. The authors support for this argumen...

TV Violence and Foul Language and its Negative Impact on Kids

of television are at greater risk for aggression if they have deficient social information processing patterns" (Cesarone, 1998; p...

Central Television of China

move toward democratization and modernization, a movement of equal force takes place that is related to the strongly-ingrained pra...

Virtues of Interactive TV

In six pages this paper discusses interactive television's benefits such as distance learning, telemedicine, and videoconferencing...

Raymond Williams and Marshall McLuhan on the Uniqueness of Television

In seven pages this paper examines television's media uniqueness based upon the theories of Raymond Williams and Marshall McLuhan,...

Feminist Versus Material View Points in Film and Television

her husband, and knew herself to be near death. Her digestive system had been destroyed by the disease, and, in intense pain and u...

Television and Beautiful Women

Many have noticed the influx of gorgeous women on television. This paper contemplates the arrival of beautiful women on television...

Television Violence Reduction Argument

was home unattended after school-he launched a campaign that resulted in Donohue being removed from the airways in the huge Dallas...

Television Articles

the things they see on the television they should simply turn the television off. The author indicates that some people enjoy a so...

Television and Its Negative Effects on Children

comes to witnessing violence, there is a fear that the exposure to such things is enough to trigger violent behavior. In some inst...

Why Television Viewing for Children Should be Limited

include many violent or negative acts. Cartoon characters are killed all the time, only to return immediately without explanation....