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Essays 151 - 180

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Choosing a Manufacturing Site

are better suited to more developed economies. Central and Eastern Europe Central and Eastern Europe hold a mix of nations ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

International Shipping Case

are very few contracts which will be purely C.I.F, or F.O.B, as there are usually some form of variation and as such it is the act...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Ballast Water and Invasive Species

and the Issue Group on Sustainable Shipping (IGSS) are the coordinating agencies seeking the cooperation of the European Union, OS...

A Most Fortunate Ship

particular national treasure which has taken the military through many different periods in history. Such is further enhanced by M...

The Principle Agent Relationship between Management and Employees

common ground can be found and the relationship can be beneficial to both the employer and the employee. A useful framework that c...

"The Way of a Ship"

mountains and is in compression. In its most violent manifestation (a williwaw) it can dump over high land spilling out onto the w...

Strategic Development of Fast Ship Company

but at half the price. The overall goals, for customers using Fast Ship would include a more cost-effective and efficient ...

UK Shipping Law and VBeem Case Study

lading itself is not a contract itself, as seen with the case of Swewell v Burdick (1884) 10 App Cas 74 and also The Ardennes [195...

A Review of the Edward Boykin Book Ghost Ship of the Confederacy

record of communication between Semmes and his superiors. Boykin, in his Preface, also thanks the Alderman library at the Universi...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

Terrorism, Maritime Security, and Shipping Containers After the September 11, 2001 Attacks

weapons in outwardly harmless looking shipping containers (Smith, 2002). This report strongly suggests that delivering such nucle...

IMO's ISPS Code and International Maritime Security Issues

after 9/11, William A. ONeil, the Secretary-General of the IMO, proposed a "Review of Measures and Procedures to Prevent Acts of T...