YOU WERE LOOKING FOR :The Impact of the 911 Attacks on Airline Marketing
Essays 91 - 120
information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...
is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...
International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...
The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...
The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...
being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...
way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...
seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
noticing that people were gathering together and talking, and the sense of uneasiness and anxiety kept increasing. Finally I decid...
offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...
Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...
quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...
into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...
exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...
operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...
In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...
On the other hand, if the attack is primarily intended as a background setting from which the main character extrapolates their ow...
A paper consisting of five pages considers the impact of globalization and relevant policies on the airline industry with the emph...
In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...
In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...
This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...
will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...
is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...
reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...
in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...
numerical, it is suitable to be used as a method of determining cause and effect relationships (Curwin and Slater, 2007). The meth...
In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...