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Essays 331 - 360

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

INVENTORY IN THE CURRENT RECESSION: AN ANALYSIS

and more home buyers meant more people were buying (Favaro et al, 2009). The U.S. economy grew 5% annually from 1997 to 2006 - but...

The Quality of Perugina Baci Chocolates

years, but this was a good thing for Perugina ("The history of Perugina," 1999). In 1929, Giovanni Buitoni was introduced to Musso...

Financial Analysis of Inditex Compared to H&M

H&M1, the Swedish firm that competes in many of the same markets and also prides itself in the way it manages its supply chain. Th...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

The Roller Coaster Ride of Unemployment

of the WTC attacks" (Parrott, 2002). In addition, the Bush administration has done nothing to stop companies from sending jobs off...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

TAXATION AND PRICE CONTROLS ON THE ECONOMY

However, in additional studies Stehr performed, he found that in other situations, women were more tax-sensitive to cigarettes, an...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Santa Fe Relocation Services/A Branding Strategy

be the various ways in which Santa Fe presents itself to the public and its customer basis. A wide variety of marketing techniques...

VENEZUELAN BUSINESS AND MERCOSUR

across "borderless" countries also makes sense, in theory. With tariffs and paperwork blocking trade many times, the dissolution o...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Impact on Society, Innovation in Communications Technology, Impact on Society

several decades have witnessed the emergence of revolutionary technological innovations in communications, which have greatly affe...

REACTION TO HOSSEINI'S "A THOUSAND SPLENDID SUNS"

women (Laila) mentioned that women are freer under Soviet communism than they were under the Afghan form of government. The other ...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...