SEARCH RESULTS

YOU WERE LOOKING FOR :The Impact of the Merrill Lynch Brand

Essays 151 - 180

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Crisis in the Falklands

The Falkland Islands' crisis and its impact upon Argentina and Great Britain as well as its global ramifications are examined in 1...

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Militarization and How it Affects Women's Lives

minimum wages, and other stipends that directly affect women need to be considered. It is true that in some cases when the milita...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Police Officers and Measuring Arbitration Impact on Wages

officers salaries in the event of arbitration. The study is expected to prove that wages and salaries that are negotiated are com...

World Trade Organization's Function and Structure

the shortcomings and loopholes which had become evident during the years of GATTs implementation could be resolved and improved up...

Branding of American Universities and Colleges

sight of a product comes replete with a number of diverse associations in the customers, or in this case the students, mind. Thes...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Rousseau's Sexual Equality in Our Society and its Impact

In twenty one pages a dissertation on mankind's inequality is included with this topic on the social impact of Rousseau's sexual e...