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Essays 181 - 210

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Using Real People as Analogies for Brand Names

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Answering Economic Questions

(Nellis and Parkler, 1998). Therefore once more or less than the optimal number of units are produced the average total cost will ...

The Legalization of Gambling: Its Social Impact and the Reasons for Its Continuation Paper Outline

Psychological and Family Studies ii) The Responsibility of the State on Compulsive Gambling iii) Studies from Gamblers Anonymous...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

World Trade Organization's Function and Structure

the shortcomings and loopholes which had become evident during the years of GATTs implementation could be resolved and improved up...

Branding of American Universities and Colleges

sight of a product comes replete with a number of diverse associations in the customers, or in this case the students, mind. Thes...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Global Setting and Strategic Brand Management

commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propagated...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Rousseau's Sexual Equality in Our Society and its Impact

In twenty one pages a dissertation on mankind's inequality is included with this topic on the social impact of Rousseau's sexual e...

Labor Strikes and the Workplace Fairness Act

(http://www.ilafl-cio.org/BKCB .HTM). The "Workplace Fairness Act," recently renamed the "Cesar Chavez Workplace Fairness Act" i...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

Environmental Impact of El Nino

no rain - and people died of starvation and disease from lack of water and lack of crops (Goreman, 1998). ENSO also...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

B2C and the Internet's Effective Uses

mass summary might not be appropriate. For this reason this example essay paper takes a look at how a target market might be defi...

Reviewing Books on Architectural Design and Culture Building

wiring, plumbing, etc...have to be changed out every few decades or so. Space and stuff are the last to s layers in Brands book....

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...