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Essays 331 - 360

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Pottery Icon Josiah Wedgwood

should be emphasized that when the Wedgwood products were first introduced, they were quite unique. Today, it they are appreciated...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Internet, Public Documents, and Government Control

In fifteen pages this paper discusses the Internet and how the government has endeavored to control public document assess in the ...

Arguing to Abolish the Internal Revenue Service

In seven pages the writer argues that the IRS wields too much power without sufficient checks and balances and that in the name of...

German Astronomer Johannes Kepler

In eleven pages this paper discusses Johann Kepler's life and scientific contributions. About eight sources are listed in an anno...

SPECTRUM BRANDS CASE STUDY

matrix is used to portray both industry attractiveness and competitive strength (Thompson et al, 2009). While industry attractiven...

Impacts to Law Enforcement

security. Others, however, condemn the Act because of its impact to American civil rights. Along with that condemnation has been...

BRANZBURG V HAYES & SHIELD LAWS

not to reveal sources. The petitioners argued that if journalists are forced to reveal confidences to grand juries, it could mean ...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

The Development and Strategies of ConAgra Foods

Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

Misogyny in Jane Austen

by the society in which she lives. Its hard to see how this makes Austen a misogynist. Zwingel argues that Austen is a misogynist...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Tennessee Williams and His Streetcar

of Tennessee Williams"). To relieve his boredom, Williams wrote at night but he broke down, depressed, after the breakup with Kram...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

APPLE COMPUTER INC. - AN ANALYSIS

an application for Rhapsody on the iPhone). There are also mp3 players that compete, most noticeably, Microsofts Zune. Furthermore...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

McDonalds Financial Performance 2006 - 2008

of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct co...

McGregor's Management Theories

work and directing their own tasks. Theory Y presumes that workers should have more autonomy while Theory X sees the manager as ne...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Stop Fearing, Start Thinking

and try to block all attempts at reform, whether its health care, keeping the Internet free of corporate gatekeepers, improving ed...

Ophelia and Hamlet

reader wonder why hes reacting so strongly. Hamlet is a college student, and although no child wants to believe that their parents...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...