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Essays 151 - 180

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

The Credit Crunch; Influences and Outlook

Therefore, this may be argued as a very viable market for the majority of lenders as well a serving an important purpose allowing ...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Garzarelli's Edge, The Sequel (Article Review)

CNN and Newsweek, it would seem as if Garzarelli is an excellent analyst. Why is Cubster so critical? A large part of the critic...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Regulation and the Market Failure of ICT

In twelve pages this ICT industrial focus examines the occasional market failure and the importance of market regulation this fail...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

Telecom Environmental Marketing Audit

true globalization is progressing dramatically. Currently there is a battle of technologies underway, but it appears that attenti...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Mobile Phone Technologies and UMTS and GSM Comparison

places where such accessibility is not available. The separation between GMS technology and past applications is its distinctive ...

Assessing and Improving Performance at a Visitors Center

and the services that is being delivered. However, there are some areas where there are problems which can be assessed. Th...

Cellular Phone Industry Strategy of Vodafone

shows, there is little loyalty among cell phone users. New competitors enter the market continually, all with various programs of...

Competition Landscape for AT&T Wireless

while yet keeping the number of competitors at a manageable level. As a much smaller country (and one other than the US), J...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...