YOU WERE LOOKING FOR :The Influence of Brands on Buyers
Essays 31 - 60
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
The Verizon-MCI deal is valued at $6.7 billion (Yang, 2005). Two of the giants in telecommunications left the corporate scene with...
Existing competition There is an high level of competition within the fitness industry. To understand this we can look at the way...
(just-food.com, 2006, (b)). The different culture may also be seen as a weakness as in some target markets United States may be f...
In a paper consisting of sixteen pages a model is developed that will identify buyer behavior regarding purchases and influence ba...
for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...
is a high level of competition with the dominant firms controlling a large amount of the fast food industry and able to back up th...
subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...
The firm can be considered within the environment a good model for this is Porters Five Forces (Porter, 2008). The first force we...
connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...
The elasticity and influences on the demand for electricity are identified and assessed. The impact that prices increase will hav...
Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...
publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...
France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...
it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...
and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...
than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...
same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...
"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...
Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...
to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...
product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...
which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...
The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...