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Essays 391 - 420

Preferential Media Usage Among College Students

female college students also responded that the online experience is a more comfortable way to interact with others. In fact, the...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Society of the Modern and Postmodern Eras and Media's Role

and otherwise -- and that rational planning, technology and social manipulation would "engineer the perfect society" (Veith, 1995)...

Controlling Today's European Media

20% of the worlds trade (Colombo, 1998). The relationship between the governing institutions of the European Union is unique as ea...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Feminist Critic as Parlay to Modern Media

of these is how body image is represented in the media as a means of marginalizing and objectifying women. Burke reports t...

Lazy Reporting Is Now the Norm

justify an invasion of Iraq, the media "rubber stamped" President Bushs agenda, rather than acting as an independent watchdog and ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Technology and Culture: The Electronic Media and Our Children

accounts of child abductions, rapes, and murders practically every day. We are kept up-to-date on the violence in Iraq and that u...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

So How "Evil" is Fox News?

our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

American Culture and the Media

for boyish, flat-chested women with no hips.) Leaving that aside, what does this image say to young American women? It says that ...

Life and Media's Influence

Rush Limbaugh commentaries? How do the politics of their state influence the television coverage of certain issues compared to how...

Public and Mass Media's Influences

it to satisfy the many demands, and constrained by the social constructs that maintain any society (Glover, 1984). Here we may arg...

Sex, Drugs, Alcohol, and Media's Portrayal, the Effect on Children

clear that the portrayal of underage alcohol and drug abuse that is presented in the media, as well as the portrayal of sexual beh...

Mass Media's Impact on Society According to Postmodernism

the mass media has become one of the strongest players in that interaction. While many human traits are inherited genetically, ot...

Media's Global 'Americanization'

Clearly, to some extent, the media is American because there is American dominance in the world and American products and attitude...

The Media's Impact on Society

societal input is the formation of a number of dysfunctional assumptions and negative automatic thoughts. We are brainwa...