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Essays 421 - 450

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

The International Business Environment

and issues such as the GDP, market size as well as disposable income potential aggregate demand in the economy are likely to be co...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

Gaining Market Shares Through Employee Motivation

In six pages this paper examines how corporations can increase market share through employee motivation and retention. Twelve sou...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Information Technology Security, Web Services and Database Management Systems

many forms cryptography complexity increasing the difficulty breaking the code is achieved with the use of prime numbers. One most...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

AMD and ATI Proposed Merger

of AMD to purchase ATI, a graphics chip company. If we consider what this would mean and the impact it ma have on the market it is...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Tutorial on Motivation, Marketing, Decision Making, and Accountancy

factors. The report must include: a. Explanation of techniques available to forecast Trek sales, data requirements of each and a...

Poverty Articles by Paul Collier and David Dollar and David Slater and Morag Bell Reviewed

if we look at where the aid is going is currently giving the greatest poverty relief to the South East Asian area and the least to...

Motivation In Three Companies

to Maslows hierarchy of needs, specifically, the need for accomplishment and recognition, which is found under the esteem level. I...

BBAC; Bank of Beirut and The Arab Countries

Banks and the association of the Lebanese banks (BBAC, 2008). The banks mission is "to understand the financial needs of its clie...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

HSBC and Its’ Growth Strategy

grown to its current size and strategies which are supported that growth as well as issues such as why there is a head office loca...

International Trade Development; A Research Proposal

business development, as many companies, including Coca-Cola and Wal-Mart have found out these include political and cultural diff...

Festinger, Sternberg, and Seligman on Human Motivation

In four pages this paper considers human motivation in a discussion of the attribute changing ABCDE method by Seligman, the Triang...

The Issue of Motivation in the Fire Service

(Thatcher, 2002). It has been argued that the good will of the fire-fighters is used and abused in the way that some disputes have...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...