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Essays 121 - 150

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Air Canada

the fears of travel that have been created by the terrorist attacks of the 11th of September 2001 and the subsequent terror alerts...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Analysis of New Balance Athletic Shoes Inc.

its advantage, and competitors disadvantage. The question is how should New Balance respond in order to meet their goals1? To as...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

IBM Analysis

those markets as breaching the trading constraints may result in action sanctions by the US government. Global politics is ...

McDonald's in China; SWOT, PEST and Porters Five Forces Analysis

(just-food.com, 2006, (b)). The different culture may also be seen as a weakness as in some target markets United States may be f...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Change at BERG TV

order to support the growth and the ongoing pursuance of the goal, to support and train disabled people in media production. In or...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Analysis Of General Motors Corporation

will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pac...

Movie Theater Evaluation Report

are handed an envelope with instructions that they will be attending the next brush-up class in hospitality/customer care (Barsky ...

Gates of Fire by Steven Pressfield

Spartas men were its walls. Training: Pressfield divulges that training for Spartan "high-born" males begins at age thirteen. ...

Types of Theater

The writer discusses the difference between postmodern theatre and the epic theatre of Bertolt Brecht. The paper is seven pages lo...

The Application of Censorship Principles in the Theater of England

10 pages and 5 sources. This paper provides an overview of the application of censorship laws and the factors influencing content...

Early Greek Theater and Ritual

In eight pages this paper discusses Greek theater's traditions, rituals, and ceremonies with Oedipus the King among the topics cov...

Theater History

and it was here, thanks to Thespis, that "masked actors performed outdoors, in daylight, before audiences of 10,000 or more at fes...

America's Waste Management Services

Figure 1 shows the position in 2001. Figure 1 US Waste Management Industry in 2001 (Repa, 2001) Sector Number of Organizations A...

Novel and Film Adaptation of The Perfect Storm

In six pages this paper contrasts and compares the book and movie versions of The Perfect Storm and how each portrays man and natu...

Examination of the Structure, Conduct and Performance of Airlines

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

Profit in the Film Industry - An Economic Analysis

In a paper of sixteen pages, the writer looks at profit in the film industry. The live action industry is compared to the animatio...

Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Assessment of the Ford Motor Company and a Recommendation for Future Strategy

accounts for 20103. This indicates the company is robust and has been able to adapt, but there are still many stresses in the en...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

The Escape or A Leap to Freedom by William Wells Brown Analyzed

days schooling in my life, I owe the public no apology for errors" (ii). Escape; or, A Leap For Freedom is a five-act play featur...